top of page
DENNIS HUNTER
Creative director and senior copywriter for some of the world's leading brands and agencies.
Thought leader on AI in advertising and author of the definitive guide to AI for creatives:
Scroll down and get to know some of my creative work.
Most images are clickable to view full case studies and creative samples.
Or use the top nav menu to browse by client name or vertical.
Helping Smirnoff Speak Gen Z's Language 📲
Helping the world's #1 vodka refresh its 150-year old brand where it counts most for Millennials and older Gen Z consumers: on social media.
CASE STUDY ➡
CASE STUDY ➡
UnitedHealthcare's 2025 Digital Marketing Campaign
I worked on the 2025 plan year marketing campaign for UnitedHealthcare, in English and Spanish. Hundreds of deliverables spanning online video, paid and organic social, DRTV, outdoor, and more.
CASE STUDY ➡
CASE STUDY ➡
DISH TV: Launching a New Bundled Service
A brand launch campaign for the first-ever bundled service offering from DISH TV and Hughesnet satellite internet. The campaign highlights the rural American lifestyle of its target audience.
Deliverables included online video, social and programmatic ads, print and collateral materials, email, radio scripts, and a landing page.
CASE STUDY ➡
Deliverables included online video, social and programmatic ads, print and collateral materials, email, radio scripts, and a landing page.
CASE STUDY ➡
Spicing Up Smirnoff, the Karol G Way 🎶
Reaching the Latin mega-celebrity's 75 million social followers by tapping into her music and lyrics. The result? 112K likes, 4.3K comments, and 2K shares.
CASE STUDY ➡
CASE STUDY ➡
National TV Campaigns for Hughesnet
TV and digital advertising for Hughesnet, my client for 20+ years and counting.
CASE STUDY ➡
CASE STUDY ➡
Rebranding a $26 Billion Financial Institution
Creative direction of a complete brand makeover for Florida's second-largest bank — from tagline to TV campaign, and beyond.
CASE STUDY ➡
CASE STUDY ➡
Creating a Splash for SMASH 💦
A fresh campaign including digital video, social media, and outdoor advertising for one of Smirnoff's top-selling ready-to-drink alcoholic beverages.
CASE STUDY ➡
CASE STUDY ➡
Branding KFC's Desserts — in Two Languages
A new brand platform for KFC's desserts ("postres") in Latin American markets. The project included naming the overall dessert platform and the individual desserts, developing taglines and design recommendations, and creating a "sizzle" video to launch the new dessert platform. The work was developed simultaneously in Spanish and English, to serve in Latin America and beyond.
Marketing an Iconic B2B Consulting Firm 📈
Brand strategy, advertising, recruitment marketing, and websites for a Big 4 accounting firm.
CASE STUDY ➡
CASE STUDY ➡
Rethinking Tennessee Whisky as a Summer Drink 🥃
Seasonal promotion for George Dickel Tennessee Whisky, highlighting key summer moments of celebration and gifting occasions like Father's Day.
CASE STUDY ➡
CASE STUDY ➡
Touchdown 🏈 for Smirnoff at Super Bowl LVI
Scoring big-time on social media to support national activations for the big game.
CASE STUDY ➡
CASE STUDY ➡
Getting Spring Breakers Under Control in Miami 🎉
An influencer-driven public awareness campaign for Greater Miami Convention & Visitors Bureau, to combat the annual plague of college students misbehaving in South Beach.
Launching a Fintech Disruptor
Brand storytelling and long-form copywriting for the launch website of Hedge Accelerator, a disruptive new leader in the fintech space.
CASE STUDY ➡
CASE STUDY ➡
White Paper and Digital Ads for Tableau
B2B technology marketing for Tableau — the #1 data visualization software, and a division of Salesforce — including a white paper and digital campaign targeting insurance professionals.
CASE STUDY ➡
CASE STUDY ➡
B2B Makeover for a Leading Caribbean Telecom Provider
Brand launch campaign for Flow Business in the Cayman Islands.
CASE STUDY ➡
CASE STUDY ➡
Smirnoff Event Marketing
Social media to support Smirnoff's experiential, influencer, and event marketing at Neon Carnival (part of Coachella).
CASE STUDY ➡
CASE STUDY ➡
Bundling Mobile & Internet for Caribbean Consumers
360° consumer campaign with TV, radio, print, online, social, email, and out-of-home components for Flow, the Caribbean's largest mobile phone & home internet service provider.
CASE STUDY ➡
CASE STUDY ➡
A Client Relationship Spanning Two Decades, and Three Agencies 🤝
I've delivered literally hundreds of creative assets that helped make Hughesnet America's #1 choice for satellite internet: numerous TV campaigns, print ads, websites, direct mail, email marketing, acquisition and retention marketing, online video, visual identity and brand guidelines, messaging and copy guidelines, and more. To keep it short and simple, my case study includes just a few examples.
CASE STUDY ➡
CASE STUDY ➡
Relaunching the #1 Satellite Internet Provider
An incredibly complex production with 18 actors and 10 filming sets built in a single studio, this 60-second direct-response TV commercial became the longest-running, most successful spot in Hughesnet's history.
CASE STUDY ➡
CASE STUDY ➡
Explaining a New Hybrid Internet Technology
Long-form web video for Hughesnet Fusion, which combines satellite & wireless technologies into a single internet connection.
CASE STUDY ➡
CASE STUDY ➡
Growing the Mission of South Florida's Largest Food Bank
Video, outdoor, digital, and display advertising for Florida's leading food bank.
CASE STUDY ➡
CASE STUDY ➡
Multicultural Marketing for the Most American University
Helping Harvard Business School reach executives in China and abroad.
CASE STUDY ➡
CASE STUDY ➡
Branding a New Game Console
A new, culturally validated name and identity for a cutting-edge gaming console made by Brazilian firm TecToy, for sale in Brazil, Russia, India and China.
CASE STUDY ➡
CASE STUDY ➡
Rebranding a 55,000-person Global Consulting Giant
Complete visual identity makeover for a world-leading B2B professional services firm.
Honoring 150 Years of Financial Strength
Radio, print, and web advertising to celebrate insurance leader Guardian Life.
CASE STUDY ➡
CASE STUDY ➡
bottom of page